The word "grok" comes from the science fiction book, Stranger in a Strange Land, by Robert A. Heinlein. As defined in the novel, "Grok means to understand so thoroughly that the observer becomes a part of the observed" and has come to mean (especially in tech circles) that you not just know something, but you completely understand it or you 'get it.' It was one of our favorite terms and we felt that it captures the essence of UHF Gen 2 RFID, to help you 'get' your stuff - whether that means identify it, locate it, track it, inventory it - however you need to get your stuff, you need to grok it, hence U Grok It.
Carrie's work spans a range of experience including marketing, business development, evangelism, product management, international product development, consulting and account management including senior staff positions, at a range of high tech companies from established firms (Abode, Symantec and Sun Microsystems) to startups (Advent Software and Tungsten Graphics). Carrie received her BA in Psychology from UC Berkeley in1987 and her MBA from Penn State in 2011.
Tony brings extensive startup experience. After graduating Phi Beta Kappa from UC Berkeley in 1986 with his BA in Computer Science, he was employee #6 at Geoworks, a graphic operating system company, where he started as an engineer and ultimately became VP of Engineering, running a 50 person organization. He was co-founder and CEO of Onscreen Systems, an early player in the web/TV integration space. Most recently, Tony was co-founder and Senior Architect at AirSet, a web 2.0 group organization application.
Tony's technical experience includes:
Web app architect (server and client) - AirSet
Operating system architect - GEOS, GEOS-SC, SAM
Co-inventor of the Generic User Interface Patent #5327529
Bio coming soon!
Tony makes sure our products are designed for real people in the real world, and that they look good to boot. His startup experience includes co-founding the interactive television company Wink Communications, where he led the UX effort as VP of the Human Interface Design group, and heading the user experience work of GlobalPC/myturn.com, where he focused on making software that even first-time users would love. He got his start at Geoworks, designing the user interface of consumer software ranging from games to music players to the networked educational system Schoolview.